Sta-Lube packaging hero
Sta-Lube 1 quart bottles
Sta-Lube tube hero
Sta-Lube tubes
Sta-Lube logo evolution
Sta-Lube icon illustrations
StaLube SEMA display

Sta-Lube Branding

Sta-Lube’s packaging redesign is perhaps one of my favorite projects. Using the brand’s equity in its once abandoned hand-lettered typography as the starting point, I cleaned it up and applied a more modern look and feel to it. I then developed a color system that worked across a number of categories and 24+ SKU's to help consumers shop the line better.  And what better way to wrap a project than with an award. The gear and shop oils were recognized at SEMA's packaging show as "Best of Show".