Sta-Lube’s packaging redesign is perhaps one of my favorite projects. Using the brand’s equity in its once abandoned hand-lettered typography as the starting point, I cleaned it up and applied a more modern look and feel to it. I then developed a color system that worked across a number of categories and 24+ SKU's to help consumers shop the line better. And what better way to wrap a project than with an award. The gear and shop oils were recognized at SEMA's packaging show as "Best of Show".