1Tank Power Renew
Sometimes a small project turns into a big one. My work with CRC's 1Tank started as a packaging update to bring its look closer in line with their flagship product, BRAKLEEN Brake Parts Cleaner. That led to developing small space ads, infographical icons used in print, point-of-sale, and digital communications, an update to the design of their trade show booth and finally, a special promotion that was used to announce a new celebrity partnership with Jessi Combs, a.k.a. the fastest woman on four wheels.