Racing Livery Design

It’s not every day that you get the opportunity to develop a complete brand refreshbut I had the good fortune to do just that for Verellen. Once I updated the logo, I moved on to creating new brand/identity standards to ensure consistency across all touchpoints. I also developed a library of catalog, ad and email templates that could be used by their in-house graphics department in an effort to control costs and work with limited budgets.

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